The Happy Fox

There aren’t many people out there with a background in both event marketing and trapeze skills but hey, Abby Waters has never been one to do things by the book.

That’s half of the reason why she founded The Happy Fox: to take part in the surge towards more ethical and eco-friendly clothing and throw in a healthy dose of fun for good
measure.

And speaking of health, there lies the other piece of the puzzle. Mental health is a cause close to Abby’s heart and, as a mother of two young children, she wanted to find a way to create a business that would fit around family life and home schooling, and simultaneously raise awareness about taking care of ourselves, mentally. Something that would put a smile on people’s faces without exploitation at any stage of the process.

And so The Happy Fox was born. And if it were to wear one of our pieces? We think it’d have to be the Free Range tee.